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Valuair Chooses Sabre Airline Solutions Reservations Suite

Sabre Airline Solutions
has its expanded presence in the low cost carrier market with Valuair, Singapore’s first premium budget airline.  Valuair has selected the SabreSonic passenger management solution to drive its reservations, pricing, ticketing, reporting and customer service whilst providing a strong platform for future growth and business expansion.“After conducting an extensive market evaluation, SabreSonic clearly stood

out as the best product available on the market to meet our needs,” said Mr

Lim Chin Beng, chairman of Valuair. “SabreSonic is the only solution

available today that offers an open system architecture that will enable us

to quickly adapt to changing market demands and business requirements. The


modular architecture and performance-focused pricing of SabreSonic are

exactly what we need as a low fare carrier, allowing us to use a variety of

distribution channels to offer the most advanced travel experience at

value-based pricing.”

Mr Beng added, “We found limitations quickly arose with the reservation

system we implemented initially and decided to turn to the market to

identify the best solution to meet all our needs, both current and future.

SabreSonic will allow us to expand our reach via a number of different

distribution channels, facilitate partnerships with our industry members,

maintain a low cost of business and provide a fast, reliable, modern

solution that meets Valuair’s needs including capabilities for e-ticketing,

Internet booking and codeshare.”


As the low cost carrier market continues to proliferate in Asia Pacific

with the emergence of new carriers, Valuair looks to differentiate itself

in this highly competitive market by offering the lowest possible air fares

combined with a corporate objective to “put the fun back into travel”.

Closely managing its cost base whilst leveraging mission critical IT

systems will play a key role in Valuair’s service delivery and operational



Cameron Curtis, vice president, Asia Pacific, Sabre Airline Solutions,

said, “SabreSonic has had incredible acceptance in the market since its

launch in January as the first new generation reservations system in the

market—with nine carriers already selecting it as their choice for

reservations systems and others leveraging individual components and

options that is made possible through our modular approach. This

flexibility is particular appealing to low cost carriers since it can

easily accommodate future growth or changes in customer preferences.”