Breaking Travel News Adds Dynamic Packaging has introduced a dynamic packaging option combining air plus hotel reservations in one transaction.The main advantage of dynamic packaging is saving time for the user by buying simultaneously a flight ticket and a hotel reservation. Also, this feature utilizes a deeply discounted database of hotel rates to link together with flight reservations, thereby offering the user significant value compared to other methods of obtaining hotel reservations separately. Providing savings to their customers is one of the strongest motivations for travel agents to use a particular booking method. This new option will spark immediate interest among the travel agencies using’s IBE.’s new dynamic packaging is a significant step forward in the creation of brand loyalty through achieving customer satisfaction. Saving money and time and offering choice and flexibility, it allows online travel providers to meet the specific requirements of their market.

To develop dynamic packaging for its clients, chose to cooperate with one of the largest consolidators of hotels databases, The new development will add more value to the existing travel content of the IBE and will position the company on the marketplace comparably with Expedia, Travelocity and Orbitz.

Expanding the functionality of the IBE with dynamic packaging is a natural response to market demand. It is a further step towards the company’s efforts to make services more valuable for its partners and their end-users. Moreover, it reinforces the process of maximizing revenue for all parties involved - from the travel technology supplier, through travel agencies, airlines and affiliates, to the end user.