Breaking Travel News

Skywards Takes Reward Redemption Online

Skywards, the frequent flyer programme from Emirates and SriLankan, has launched an online reward booking facility close on the heels of receiving the ‘Best Redemption Award for an International Airline’ at this year’s Freddie Awards.  The new initiative allows its members to exchange their Miles for free flights to hundreds of destinations from the comfort of their homes, offices or even while on the go.

Skywards also has cranked up the excitement a notch to encourage members to sample the new service. Twenty-five members, selected randomly from the pool of those booking rewards online until 15th September, will have the Miles used to claim their reward re-credited to their account. Effectively, this will present them with an opportunity for yet another free flight!

The new online service, available to Skywards members in 26* countries worldwide, offers the flexibility of checking reward flight availability anytime through a real-time booking engine plus efficient and faster ticketing, ensuring customers enjoy their rewards in a seamless fashion.

Brian LaBelle, Skywards’ Vice President said: “There’s no better way to thank our members for the recognition bestowed on us at this year’s Freddie Awards. We’re extremely pleased to introduce our online booking facility. By making the programme as beneficial and convenient as possible, we get right to the heart of member satisfaction and that’s what Skywards is about ”

Members can use this new feature by accessing their membership account at and selecting the Online Booking option under ‘Travel Planner’. Following the simple instructions on screen, they can arrange their flight itinerary effortlessly and enjoy the convenience of ticket delivery if they should so choose.


Introduced in 1988, the Freddies are considered the most valued of consumer-generated award programmes in the industry. Created by InsideFlyer magazine’s publisher Randy Petersen, the Freddies give travellers the opportunity to rank airline and hotel frequent traveller programmes from their point of view.

Skywards has done itself proud at the Freddie’s over the last few years, attributed primarily to its member-centric approach. This year, in addition to its top Freddie Award for Best Redemption, Skywards was also in the top three considerations for the Best Elite Level Award and the Programme of the Year Award. 

* Europe: Austria, France, Germany, Italy, Switzerland, Turkey, UK.  Middle East: Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE. Far East: China, Hong Kong, Malaysia, Singapore, Thailand. South Asia: India, Sri Lanka. Africa: South Africa. Australasia: Australia and New Zealand. North America: USA