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Sierra Suites Opens in Branchburg

Sierra Suites Hotels, the all-suite, extended stay brand built on strong lifestyle identification and empathy for the business and leisure traveler, has kicked it up a notch! LodgeWorks, L.P., parent company of the Sierra Suites Hotel chain, opens another new hotel in New Jersey. Sierra Suites Hotel Branchburg will open Monday, July 26, 2004, with an updated look and a few new creature comforts.

The Sierra Suites guest experience is based on creating an environment that is warm, friendly, comfortable, relaxed and responsive. The platform for that has traditionally been a gracious staff and roomy, open studio suites with fully equipped kitchens and complete office amenities, including high-speed Internet access.

With the opening of Sierra Suites Branchburg at 3141 Route 22 East, guests can now choose a one-bedroom or studio suite, purchase forgotten items at a new 24-hour, on-site convenience store, and enjoy a complimentary breakfast with hot items and gourmet coffee in the Sierra Cafe. A complimentary social hour with beer, wine and light snacks is also offered in the cafe Monday through Thursday evenings. The mix of business amenities now includes a business center, conference suites, copy/fax service, a meeting room for up to 100 people, and free, wired and wireless high-speed Internet access in every suite. And the new Sierra Suites Branchburg Hotel is conveniently located at the intersection of Route 22 East and Readington Road.

“We understand how hard it is to give up the familiar comforts of home and efficiencies of the office to travel,” says Cheryl Doll, vice president of marketing and planning for LodgeWorks. “As an organization, we’re focused on putting uncommon effort into the common, everyday details that make up a guest’s brief or extended stay. In short, we’re trying to create an easy road experience!”

That formula is working, according to B. Anthony (Tony) Isaac, president of LodgeWorks. Catering to business travelers staying several days to several weeks at a time, Sierra Suites was among the first to target the rapidly expanding all-suites segment of the hotel market. Rivaling more upscale competitors, all Sierra Suites Hotels encourage staff to be champions of a strong guest experience.


This is the 20th Sierra Suites hotel to open in the LodgeWorks nationwide portfolio; there are plans for more to open in 2005. The company also owns and operates nine Summerfield Suites(R) by Wyndham hotels as a franchisee of Dallas-based Wyndham International, Inc. LodgeWorks manages six Hawthorn Suites(R) hotels located in and around Dallas and Austin.

The Sierra Suites Branchburg staff, under the supervision of General Manager Phil Mercado, is available for tours by appointment prior to opening. To schedule an interview and tour or to request a complete media kit, please contact Cheryl Doll at 913-498-2555 or 316-681-5170.