Travelzoo
today announced that it is entering the
cost-per-click search business with the launch of SuperSearch, a tool that allows consumers to search multiple travel Web sites,
including low-cost carriers. The new tool provides the most
relevant and high-quality information in less time and links consumers
directly to the best airline and hotel deals on the Internet.

“With the addition of SuperSearch to our portfolio of products, Travelzoo
will be a more complete and comprehensive provider of travel content
because we can now service consumers who have concrete travel plans,” said
Ralph Bartel, CEO of Travelzoo. “We have become a trusted information
source and SuperSearch is an important extension of that value.”

SuperSearch simply requires that users enter their search criteria only
once and it returns the most relevant and recommended travel company Web
sites. The results are based on feedback from thousands of users. Priority
placement is based on cost-per-click rates. With every search, SuperSearch
will become more intelligent by analyzing and incorporating user data,
ensuring that the results will be valuable to the consumer and effective
for advertisers.
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