announced today a complete remodel of its Web site delivering on what consumers have said they want including faster site speed, simpler page designs and easy-to-use features. Additional site upgrades, including enhanced dynamic packaging with more luxury options, as well as the ability to make a purchase without registering or creating a password, greatly enhance consumers’ travel planning and purchasing experience.
“Creating the ability to purchase without a password is one of the ways we are making it easier for online travelers to find what they want quickly, at a great value, and move on to the next part of their hectic days,” said Evans Gebhardt, president of the Retail Travel Services group that operates the Web site. “Travelers choosing CheapTickets.com have unlimited access to one of the largest selections of hotels, customizable vacations packages at savings of up to 50% off*, and more air options than we’ve ever had before - and all without having to remember a password. It’s just that simple.”
In conjunction with the site re-launch, Cheap Tickets has created a new ad campaign that embodies the characteristics intrinsic to the brand - savvy, sophisticated, refined and straightforward. Cheap Tickets is fortunate to be working with Emmy-award winning actress, Megan Mullally, who personifies those characteristics, and brings her own style and flair to the campaign - injecting life and a sense of connection to the consumer.
Ms. Mullally, who plays wry-witted Karen Walker on NBC’s “Will & Grace” will be appearing in a new Cheap Tickets 30-second television spot. Ms. Mullally will also be featured throughout the brand’s online advertising, highlighting value-added promotions. The multimedia campaign was created by Grey Advertising, headquartered in New York City.
“We are extremely excited that someone with the talent and professionalism that Ms. Mullally possesses has become associated with our brand,” said Mike Stacy, senior vice president of marketing and product development for Cheap Tickets. “We expect that not only our customers, but also our suppliers and partners will identify with Ms. Mullally, knowing that they, too, are savvy and sophisticated, with many choices at their fingertips.”
Cheap Tickets will continue to listen to its customers and the industry to constantly improve the site, and create value for the all of its partners, within the industry and among consumers.