Marriott International, Inc. welcomed
Ms. Karen Evans of Virginia as its 20 millionth Marriott Rewards member
today. This is an industry record for a hotel guest loyalty program. Ms.
Evans received airfare and a week’s stay for two at any Marriott
International hotel in the world and lifetime Platinum Elite status.
“More people have chosen Marriott Rewards than any other hotel loyalty
program because it is the best value for their money,” said Ed French,
Marriott’s senior vice president of customer relationship marketing. “They
want to be rewarded for their loyalty, and they have chosen Marriott
Rewards because they can reach their dream vacation 30 percent faster than
with other programs.”*
He added that the phenomenal growth of the program is due to the
Marriott’s expansive portfolio throughout the world, its reputation for
providing excellent service, and the wide spectrum of hotels where they
can earn and redeem points.
Currently celebrating its 20th anniversary, Marriott Rewards is the
world’s most popular and longest continuously running program. It has been
selected “Best Hotel Reward Program” for seven consecutive years by
Business Traveler magazine and was named “Best Hotel Loyalty Program” in
2003 by the readers of BusinessWeek magazine.
With over 2,400 participating hotels in 65 countries, Marriott Rewards
features more resorts and on-site golf and spas than any other hotel
Complete details on the entire Marriott Rewards program, including Silver,
Gold and Platinum Elite level benefits, program partners, reward options,
news and special offers, are available on marriottrewards.com.
To enroll in Marriott Rewards, call (800) 249-0800, visit the front desk
of participating hotels, or log onto marriottrewards.com.
*Comparison based on seven nights at Starwood, Hilton, InterContinental
Hotel Group and Hyatt full-service hotels of similar quality and points
earned on dollars spent. Assumes standard award offerings for base-level
members. All comparisons made as of 1/04.