Priceline.com today announced the launch of its new “Take Off, Scratch Off” instant-win game where registered visitors
to www.priceline.com can win golf and ski trips, cruises, airline
tickets, car rentals and collectable William Shatner bobblehead dolls.  The contest does not require any purchases or entry fees. Visitors
register to play the game and, once registered, can play once a day
until the contest concludes on May 19, 2004. Instant prizes can only
be used by the person registered for the contest.

  In addition, priceline.com visitors have the opportunity to enter
a sweepstakes for an 8-day, 7-night vacation for two at Superclubs’
Beaches Resort in the Bahamas. Visitors can increase their number of
contest entries by playing the scratch-off game daily, telling a
friend about the game, viewing priceline.com’s online airline tickets
service demo, or seeing the William Shatner/priceline.com airline
tickets commercial on priceline.com’s Web site. Grand-prize winners
for the sweepstakes will be announced in May. No purchase or entry fee
is required to enter the sweepstakes.
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