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Cathy Bradley Berg Appointed in Key Marketing Post at American

Cathy Bradley Berg, a 25-year veteran of American Airlines and currently
director of the airline’s Premium Services organization, has been named
managing director of Sales for American’s Western Region.
Berg will oversee an agency and corporate sales team in a 14-state region
covering the West Coast, Pacific Northwest, Desert Mountain region,
Hawaii, Alaska and Canada. She will be based in Los Angeles.

“Cathy’s breadth of experience at American, her focus on our customers and
her knowledge of the West Coast and Canada make her a natural choice for
this position,” said David Cush, vice president-Passenger Sales. “She is a
proven sales executive and a dynamic individual, and we’re very excited to
have her expertise and enthusiasm in this important market.”

Berg joined American in 1979 and quickly worked up through the Passenger
Sales organization, attaining management positions in Travel Agency Sales
and Sales Marketing before moving to San Francisco in 1988 as district
sales manager for the San Francisco region.

In 1991, she relocated to American’s Sales operations in Canada, where she
was regional manager of Sales until 1993, when she became managing
director of the airline’s Premium Services division at American’s
headquarters in Fort Worth, Texas. The division oversees American’s 43
Admirals Clubs, Flagship Lounges, Executive Centers, and other services
for premium customers.

“I’m excited to return to the West Coast in this new role at a time when
so much is happening for our customers in the region,” Berg said. She
noted that American will launch new service from Los Angeles to Tokyo
Narita April 4, an additional LAX-London Heathrow flight the same day, and
new service to San Salvador in June.


A native of the Dallas-Fort Worth area, Berg is a graduate of the
University of Texas. She lives in Dallas.

She is a former board member of the Toronto and San Jose Convention and
Visitors bureaus and has been involved in several American Airlines
charitable organizations, including the Susan B. Komen Foundation and
Cystic Fibrosis.

Besides spacious First-and Coach-Class cabins and an extensive route
network, customers on American will also find great low fares, the
opportunity to earn and redeem AAdvantage(R) frequent flier miles, and
exceptional service both on the ground and in the air, all of which
combine to make travel on American an exceptional value.