The Plasencia Group, Inc., the leading national hospitality transaction
and consulting services firm representing owners of hotels, resorts, and
golf courses, announced that it has launched an affiliate to specialize in
marketing limited and mid-market hotels in the Southwest. Designated
Sunbelt Hospitality, it is led by Robert Wiemer, Managing Partner, based
in Houston, Texas. Two experienced veterans, Paul Williams, who is based
in Dallas, and Norris Lawrence, based in Austin, key members of the
Sunbelt team, will assist Mr. Wiemer in completing transactions. Sunbelt
offers a full-service approach, providing regional and national clients
with a combination of local market knowledge, national expertise and a
time-tested marketing system.
“We are pleased to launch Sunbelt under Robert’s leadership,” said Lou
Plasencia, President and CEO of The Plasencia Group, Inc. “After more than
a decade developing an industry-leading approach to effectively and
efficiently marketing hotel properties, whose centerpiece is key focus on
client service, we are pleased to begin offering this approach in the
mid-market segment throughout the country.” He concluded, “Our clients
told us they would welcome a new kind of consultancy, combining national
reach and proven systems with local market knowledge—and we have
delivered.”

Plasencia added that additional regional affiliates are likely to be
launched in the coming months, in the East, West and South. Like Sunbelt,
each office will be directed by a managing director and employ seasoned
hospitality consulting professionals.

Sunbelt launches with a portfolio of 14 properties being marketed in the
State of Texas, including three in Dallas, three in Austin, three in San
Antonio, and additional Texas hotels in Abilene, Wichita Falls and Abilene.

Wiemer said, “We are delighted to bring a strong group of properties to
market under the Sunbelt banner.” He concluded, “Having worked in these
markets for more than two decades, it is clear that the time is right for
Sunbelt, and we look forward to expanding our efforts in the weeks ahead.”

Sunbelt Hospitality, an affiliate of The Plasencia Group, Inc.,
specializes in marketing limited and mid-market hotels in the Southwest.
Combining proven marketing processes and systems with local market
knowledge, Sunbelt provides unparalleled value and service to its clients.
For more information on Sunbelt, please contact Robert Wiemer, at (281)
379-2613, [email protected].
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