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Fall in Love with Booking Fast at

With ATA’s “Think Thursday Fare
Special,” you can feel the love and the need for speed! Travel from
Chicago to Philadelphia and Charlotte starts at $74* and $94*,
respectively (off-peak, each way based on a round-trip purchase). This
fare is good for travel from March 23, 2004, through May 26, 2004. These
fares are available for purchase through midnight tonight (E.S.T.),
exclusively through the Company’s web site,
Extending the value further, ATA’s Travel Awards program runs through
January 31, 2005. The program offers loyal customers great travel awards
when they fly frequently on ATA or ATA Connection (Chicago Express
Airlines, Inc.) and book their travel online at For details and
official rules for the program, visit the web site at .

ATA brings true convenience for every traveler. ATA’s Web Check-In allows
e-ticketed passengers to print their boarding pass and receipt from their
personal computers simply by going to Customers who don’t have
bags to check can skip the check-in process at the airport.

Soak up the comfort and value on ATA’s new Boeing 737-800 and 757-300
aircraft, one of the youngest, most fuel-efficient fleet among the major
carriers. Boasting all-leather seats, adjustable headrests, large overhead
bins and the latest in digital in-flight audio/video systems, these
aircraft take passengers to their destinations in style.

Now celebrating its 31st year of operation, ATA is the nation’s 10th
largest passenger carrier (based on revenue passenger miles) and is one of
the nation’s largest low fare carriers. ATA has one of the youngest, most
fuel- efficient fleets among the major carriers, featuring the new Boeing
737-800 and 757-300 aircraft. The airline operates significant scheduled
service from Chicago-Midway, Hawaii, Indianapolis, New York and San
Francisco to over 40 business and vacation destinations. Stock of the
Company’s parent company, ATA Holdings Corp., is traded on the Nasdaq
Stock Exchange under the symbol “ATAH.” For more information about the
Company, visit the web site at .

*These fares do not include a $3.10 federal excise tax that will be
imposed on each flight segment of your itinerary. A flight segment is
defined as a takeoff and a landing. ATA’s “Think Thursday Fare Special”
fares to Philadelphia and Charlotte are off-peak, each way based on a
round-trip purchase and are valid for travel 3/23/04-5/26/04. Fares do not
include a September 11th security fee of up to $10 per round-trip. Tickets
must be purchased by 3/11/04, midnight (EST). Fares are only available
through Fares are not generally available during high-volume
travel periods. Off-peak fares may be higher during peak travel times.
Fares are non- refundable and are subject to change without notice. Seats
are limited and may not be available on all flights and dates. An airport
facility charge of up to $18 per round-trip is not included in the fares.
A photo I.D. is required for flight check-in. Travelers who are deaf and
hearing impaired, call TTY 800-293-6194.