TravelCLICK
announced the addition of
discount travel Web site Hotwire.com
to its Consumer Media Network.
TravelCLICK partnered with Hotwire to sell advertising inventory on the
Hotwire Web site to individual hotel properties.  For the first time,
individual hotel properties advertising on the Hotwire Web site can have the
click-through from ads go directly to their own property Web sites. Hotels
advertising on Hotwire will therefore be able to fulfill reservations
directly on their own booking engines for consumers who click on their ads
on Hotwire.

“This new partnership permits our 6,000 hotel clients to take advantage of
‘direct-click-through’ media,” said Ray Cohen, president and co-CEO of
TravelCLICK. “This unique media will introduce more consumers to the ease of
directly booking on the property’s own Web site.”
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