British Airways (BA) has announced that BA passengers worldwide have identified Cape Town as their favourite destination.  As of November 2010, British Airways will offer a second daily flight between Heathrow and Cape Town due to the increased popularity of the destination. This additional flight will be introduced ahead of the 2010 summer season. BA says its new Boeing 777 will be introduced for the Cape Town route.

British Airway’s Commercial Manager in South Africa, Sue Botes, says demand for flights to Cape Town was on the rise even before the FIFA World Cup™ tournament, and the airline is accommodating the increasing demand by offering an additional daily flight, compared with the current single one.

Cape Town Tourism CEO, Mariette du-Toit Helmbold says, “An additional daily British Airways flight is very good news for Cape Town’s tourism industry. Cape Town’s popularity has been rising steadily over the past few years, but with all of the positive 2010 FIFA World Cup™ coverage and word-of-mouth recommendations, the city’s popularity has sky-rocketed. The BBC broadcasts during the FIFA World Cup™, with the iconic backdrop of Cape Town and Table Mountain, ensured that the visual beauty of Cape Town was consistently showcased to UK TV audiences. We have the capacity, we have great offerings, and we have exceptional attractions. What we must make sure of now is that we live up to our visitor’s expectations and provide them with experiences that they will not forget.”