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BA taps into late bookers with Dynamic Packaging

BA taps into late bookers with Dynamic Packaging

The technology also enables BA to cater to increasing demand for late deals as there has been a ‘considerable shift’ to customers booking a break less than seven days before departure.

The airline has also boosted its range of all-inclusives by 70% which has helped some of its new leisure destinations such as Punta Cana in the Dominican Republic, Montego Bay and Sharm el Sheikh.

Claire Bentley, managing director at BA Holidays, said there is strong early demand for peak holiday periods such as Easter, half term and Christmas, as well as the later booking trend.

The number of hotels and resorts available has increased to more than 6,000, including major global brands as well as small independents, while the range of sight-seeing tours has also expanded.

An exclusive partnership with Avis, BA’s car rental provider, has led to a surge in fly-drive holidays to locations such as Florida, Tuscany and the South of France.


Bentley added: ‘We plan to make it even more inspiring with improved destination guides, enhancements to our product range including boutique and character hotel options and calendar selling - enabling customers to find the best deals by offering alternative travel dates.’