Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, deputy ruler of Dubai, has officially inaugurated Arabian Travel Market 2018 today.

The event is marking its 25th anniversary this year.

He was joined by Nick Pilbream, divisional director, Reed Travel Exhibitions, and other VIPs who embarked on a tour of the exhibition as the four-day industry showcase got underway.

This year’s show, which is taking place at Dubai World Trade Centre from until April 15th, has more than 400 main stand holders with representation from over 150 countries.

With more than 40,000 visitors expected to attend, ATM 2018 will showcase over 2,500 exhibiting companies – of these, 100 will be making their show debut - and 65 national pavilions.

Celebrating its 25th year, ATM 2018 has adopted responsible tourism – including sustainable travel trends – as its main theme and this will be integrated across all show verticals and activities.