Atlantis, The Palm has launched a mobile website - developed by Dublin-based mobile travel specialist Mobile Travel Technologies - designed to serve the local market as well as travellers and resort guests.

Atlantis, The Palm in Dubai, is the first truly integrated entertainment destination resort in the region, offering a variety of must-do experiences.

Aquaventure, the largest waterpark in the Middle East, was recently named the Middle East’s Leading Tourist Destination by the prestigious World Travel Awards.

The new mobile website allows visitors to book Aquaventure, Dolphin Bay and The Lost Chambers. Marine and waterpark bookings can be made as stand-alone transactions, or in conjunction with a room reservation.

“With Mobile Travel Technologies, Atlantis has rapidly implemented full mobile booking and management in English and Arabic for rooms and for our in-resort experiences,” said Ravini Perera, senior vice president, marketing, Atlantis, The Palm.

“We had two goals in launching our mobile site: to provide exceptional, convenient customer care for our hotel guests and to make our marine and waterpark experiences easily accessible to our local market.

“The site has been very well received, and we’ve seen a steady stream of bookings since launch.”

Optimised for virtually every handset, Atlantis, The Palm’s mobile website was built using M2B, Mobile Travel Technologies cross platform mobile suite for the travel industry.

Designed to reduce the cost of deploying across multiple mobile platforms and devices, M2B supports mobile web, web apps, downloadable native apps and SMS services.

“More and more we are seeing mobile travel move beyond just basic booking,” said Gerry Samuels, Mobile Travel Technologies founder.

Ancillary sales, customer service, loyalty features and so on are becoming key components in a robust mobile strategy. Creative and innovative brands like Atlantis, The Palm are using their mobile channel to really delight customers and to generate significant incremental revenue.”

Atlantis the Palm’s mobile website is located here.