Amadeus has deepened its partnership with Singapore Airlines, with the airline signing up for the full suite of Amadeus Revenue Management solutions.

This will provide the airline with the necessary platform to future-proof its revenue management capabilities, allowing the carrier to react more nimbly in the face of a rapidly evolving landscape.

A changing landscape requires a revolutionary approach.

Julia Sattel, senior vice president, Airline IT, Amadeus IT Group: “With this agreement, Singapore Airlines will adopt Amadeus Altéa Network Revenue Management, a next generation O&D based Revenue Management system designed with the future in mind, fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales.

“Drawing on data from multiple sources, it will provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers.

Singapore Airlines will also adopt the Amadeus Dynamic Pricing and Amadeus Altéa Group Manager solutions.

“A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where ‘big data’ creates opportunities for more sophisticated practices.

“Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices,” said Sattel added.