Amadeus is partnering with Adobe to bring improved capabilities to airlines.

The combination of Amadeus solutions and Adobe Experience Cloud will enable airlines to deliver new digital experiences to travellers across any device and throughout the entire journey.

John Lonergan, director digital, airlines at Amadeus said: “Imagine what traveller experiences could be created by combining the world’s leading airline technology platform with the world’s leading digital experience platform.

“Amadeus’ collaboration with Adobe Experience Cloud opens a world of opportunities for airlines to deliver truly personalized experiences to travellers across any digital channel – be it on a laptop, an iPad at check-in, a smartphone, or even a video screen on the back of an aircraft seat – and essentially at any point throughout the customer’s journey.

“The sky’s the limit as to what this partnership will bring to our shared airline customers.”

Amadeus and Adobe are working with airlines to leverage this partnership and the joint capabilities of their technology, and are expected to share more information soon.

Julie Hoffmann, head of industry strategy and marketing , travel, at Adobe commented: “Our goal in Travel is to create and deliver to all touchpoints emotionally engaging experiences that transform and inspire.

“The world’s leading travel and hospitality brands rely on Adobe Experience Cloud, and this partnership with Amadeus will enable us to integrate further with airline brands and take that experience to the next level.

“Together, we’ll create lifetime value for travel brands, while leveraging a new form of intimacy on mobile from the anonymous to the known traveller.

“Shared airline customers will deliver on digital intimacy across the entire journey.”