Amadeus has unveiled its Amadeus Mobile Traveller, a fully integrated and complete mobile application is designed to support pre-trip, in-trip and post-trip functionalities and enable end travellers to fulfil their on-the-go travel needs.

Developed with the support of MENA region specialist partner Techmaster, Amadeus Mobile Traveller boasts a suite of planning and booking functionalities for real-time flight, car rental and hotel bookings, taking into account social media integration and in-trip assistance services.

“Travellers are becoming increasingly demanding and technology savvy owing to advancing mobile penetration rates. The need to keep pace with this trend and provide travel agents with a competitive edge has never been greater,” said Antoine Medawar, Vice President, Middle East and North Africa, Amadeus.

The application’s unique integration with Amadeus Content Store also means unparalleled access to over 150,000 hotel properties worldwide, sourced from the region’s most popular aggregators and wholesalers at effective prices. Among other features are the click to call agent functionality, instant e-tickets, calendar synchronisation, trip tools including destination services, as well as online and offline payment support.

“Amadeus Mobile Traveller has been specifically designed for the region to enable travel agents to stay at the forefront of new trends and traveller habits. It is the outcome of a thorough analysis of our local and regional customers’ needs as well as key market trends. Currently, the only player to provide an all-in-one GDS-powered mobile application, Amadeus has opened up new avenues for growth and advancement of the regional travel and tourism sector,” added Medawar.