Amadeus has announced the signing of a new distribution agreement with ultra-luxury Silversea Cruises, to provide automated booking capability for traditional and online travel agents in the UK.

The travel technology partner and transaction processor for the global travel and tourism industry will now offer distribution and reservation solutions for 18 leading cruise lines in the country.

Amadeus Cruise Distribution Solutions include Amadeus Cruise, the desktop application of the travel agency Amadeus Selling Platform, which is also available as a stand-alone solution (regardless of whether or not agents use a global distribution system), and Amadeus Cruise API/Web Services for online travel resellers. 

“Amadeus Cruise Distribution Solutions gives us unprecedented access to the UK travel agency audiences, as well as online travel resellers, instantly expanding our distribution scope”, explained Steve Odell, Silversea’s senior vice president for UK, Europe & Asia Pacific.

“Real-time loading of all our sailings, tariffs and onboard amenities, as well as instant booking confirmation thanks to a seamless connection to our in-house reservation system, means we can offer Amadeus subscribers a superior, automated shopping experience.”

Silversea will be distributed through both Amadeus Cruise for travel professionals, and the Amadeus Cruise API/Web Services for online sales.

Commenting on the implementation of Silversea Cruises into the Amadeus Cruise booking platform, Scott Davies, commercial director, Amadeus UK said: “Silversea is an important addition to our expanding cruise portfolio. This new content provides the many cruise specialists, travel agents and online travel resellers using Amadeus with even greater choice in the luxury cruise category to service their important high-end customers. 

“Silversea has an undisputed reputation for luxury and service excellence, and by distributing through Amadeus Cruise, this superior product is now more accessible to the UK travel industry community than ever before.”