Amadeus IT Group has announced it has promoted Diane Bouzebiba to the role of director of distribution strategic initiatives, effective from February 1st near year.

In her new role, Bouzebiba will be based at Amadeus’ global headquarters in Madrid.

Amadeus’ Distribution business plays a vital role in enabling the company to identify and deliver innovative products and services that promote long-term, sustainable profitability for the travel and tourism industry.

At the same time, it also seeks to equip the industry to meet the dynamic and diverse needs of today’s travellers.

She will be responsible for overseeing strategic initiatives and diversifying Amadeus’ solution and service offerings.

The growth opportunities she will spearhead are a critical part of Amadeus’ ongoing efforts to deliver a broader range of products, services, and business-enhancing solutions.

Bouzebiba explained: “I am excited to be taking this next step with Amadeus to develop strategic initiatives from a global perspective.

“For almost three years now, I have thoroughly enjoyed working in the UK & Ireland markets.

“I am fully confident that the management team that I put in place will continue working closely with customers as they take Amadeus in the UK and Ireland to the next level.”

Bouzebiba joined Amadeus in 2001 as part of the front office business development group, before becoming the senior manager of Amadeus Tours.

She has also worked as the business unit manager for Amadeus Rail.

Most recently, Bouzebiba held the position of managing director of Amadeus UK & Ireland for three years, where she worked on a number of initiatives including deploying more low fare airline content, integrating hotel bed banks, and enhancing mobile platforms.