Al Bait Sharjah, the new luxury resort to be managed by General Hotel Management, is set to raise the bar for luxury hotel accommodation in the United Arab Emirates’ cultural city while adding interest and vibrancy to the historic inner-city precinct in which it is situated, when it opens at the end of this year.
Developed in partnership with Shurooq (the Sharjah Investment and Development Authority), Al Bait in Sharjah is part of the Emirate’s largest and most ambitious historical preservation and restoration project known as Heart of Sharjah.
The heritage project – planned over a 15-year period and targeted for completion by 2025 – seeks to revitalise the district and introduce travellers to its storied past.
Al Bait is a distinctly unique development as its new structures, following traditional Sharjah architecture, are constructed from the restored foundations of old houses that once belonged to important families.
GHM president Hans Jenni said: “The introduction of Al Bait Sharjah in the UAE will do what sister resort, The Chedi Muscat, has achieved for the
Sultanate of Oman: redefine luxury resort accommodation, increase travellers’ aspiration to explore the destination, and ultimately raise the profile for the resort and destination.
“GHM is proud to be a part of this iconic moment when we can shape the luxury hospitality scene in Sharjah and deliver this wonderful tapestry of richness and diversity – a destination within a destination – through Al Bait.”
The architecture and design of Al Bait in Sharjah is undertaken by the UK architecture firm, GAJ.
Given the scale and importance of this preservation project, the detailed efforts by GAJ’s UAE team will transport travellers to that bygone era and they can glimpse the true-to-life daily living experience while on-site.
Al Bait appeals to both the business and leisure traveller with three different categories of accommodation, of which the more generously sized suites (up to 103 square metres) are particularly indulgent.
Arabic influences can be discerned in the Asian design elements for the unmistakable GHM elegance and style throughout the resort.