Air Seychelles has signed an agreement with the Vanilla Islands Organisation to increase visitor numbers to the Indian Ocean.
Under the strategic marketing agreement, the signatories will invest in a range of cooperative programs and products to attract visitors to the Indian Ocean from Africa, Asia, Europe, and the Middle East.
Air Seychelles and the Vanilla Island`s marketing messages will be maximised in the partnership and both organisations will benefit from enhanced presence on each other’s marketing materials.
Vanilla Islands is an affiliation of the island nations Seychelles, Madagascar, La Réunion, Mauritius, Comoros, Mayotte and Maldives in the Indian Ocean.
“We are delighted to sign this deal with the Vanilla Islands Organisation, which is doing an impressive job creating interest in the Indian Ocean.
“Our partnership makes good business sense as there is a great natural synergy between our regional ambitions and the Vanilla Island`s aims to increase connectivity to and between the islands.
“We look forward to working with them and other regional tourism partners to drive new business to the region and Seychelles,” explained Cramer Ball, chief executive of Air Seychelles.
“We are already working closely with Air Austral to increase traffic on each other’s flights by leveraging network synergies.”