Air Arabia Maroc has announced it will launch flights from Manchester to Agadir this winter.
The Moroccan low cost airline will start twice weekly flights from October to the resort.
It makes Manchester the only airport in the UK outside of London served by the carrier.
Adel Al Ali, group chief executive, Air Arabia, said: “We look forward to connecting Manchester with Agadir and we are confident that this step will further cater to the needs of our growing customer base.
“Agadir offers a great tourism experience year around with its unique beaches, mountains, golf resorts and excellent dining options.”
The new service will operate on Thursdays and Sunday on an Airbus A320.
Stephen Turner, commercial director for Manchester Airport, said: “It’s great news that Air Arabia Maroc will start flights to Agadir from Manchester this winter.
“Agadir is a great beach resort that also offers fantastic access to the Atlas Mountains.
“This route will provide the 22 million people in our catchment area with further choice on how to reach this exciting destination.”