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AIME’s 20th anniversary bigger than ever

AIME’s 20th anniversary bigger than ever

The 20th anniversary Asia-Pacific Incentives & Meetings Expo (AIME) will take place this week and is expected to be bigger than ever, with a huge turnout by exhibitors and strong support from existing and new sponsors, allowing for exciting initiatives both on and off the show floor.

Joined again by big name, major sponsors such as the Melbourne Convention and Exhibition Centre (MCEC), Crown, Qantas, Australian Hotels Association (AHA) and Saxton Speakers Bureau, as well as new sponsors including Corporate Traveller, Air New Zealand, ShowGizmo and three new industry associations, AIME has been able to draw on their support to introduce new additions such as the Association Lounge, a new look Education Program and an additional dining area on the show floor.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said she is looking forward to seeing the response to the show’s range of new initiatives.

“The show floor is going to be really buzzing and I am particularly looking forward to our new networking opportunities such as the Exhibitor Networking Drinks on the Tuesday afternoon. This gives exhibitors the chance to run promotions and competitions as well as host casual drinks on their stands and mix with buyers and visitors in a more relaxed atmosphere,” Ms de Swart said.

“We’ve also enhanced the culinary offering at the show this year as the Globe Restaurant and Bar sponsored by South African Tourism, is offering table service and bookings for the first time, which is ideal for lunch meetings.”


“We want to offer something for everyone and the formal dining option at Globe will be complemented with the Singapore Tourism Board’s SingaporeXpress, a dining area, which is offering a quick and tasty, hawker-style menu for attendees short on time.”

New sponsor ShowGizmo is offering a free mobile phone app to AIME visitors and exhibitors which provides up-to-date information on everything taking place at the show, by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand. Attendees will also now be able to charge their mobile phones at the show’s new Chargebar, located in the Relaxation Zone and close to the Globe Restaurant. 

New partnerships established with associations have led to the introduction of the Association Lounge, where attendees can meet with members of AIME’s new association partners: The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES). The new look Education Program has also been developed in conjunction with these partners, as well as International Convention and Congress Association (ICCA) and Meetings and Events Australia (MEA), ensuring the content addresses real issues faced by the industry.

This year AIME has also introduced the new, online travel booking tool that allows AIME attendees to compare preferable flight and accommodation prices for their trip to AIME and book all through the one site thanks to new sponsor Ozzacom Plus.

A “Keeping it Green” campaign has also been introduced in an effort to make AIME a sustainable, low carbon event by encouraging exhibitors to donate their surplus merchandise and gifts, such as bags and pens, to charities. AIME will provide Green Deposit Depots at the show for these donations and then will distribute these on behalf of exhibitors.

AIME, which is owned by the Melbourne Convention + Visitors Bureau and run by RTE, will take place on the 21 and 22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC).