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AIME still going strong in its 20th year

AIME still going strong in its 20th year

The Asia-Pacific Incentives & Meetings Expo (AIME) may be celebrating its 20th year in 2012, but this premier industry event is proving as dynamic as ever, with new initiatives and a range of new sponsors coming on board; AIME is still the event for the business events industry.

A sponsor in previous years, Saxton Speakers Bureau, which is returning to AIME for a third consecutive year to run the impressive Saxton Ultimate Event Experience, has now become a major sponsor of the show.

AIME also welcomes new sponsors: Corporate Traveller; Air New Zealand; The Association of Corporate Travel Executives (ACTE); the Professional Conference Organisers Association Inc (PCO); and International Special Events Society (ISES).

Sally de Swart, Reed Travel Exhibition’s (RTE) Director for AIME, says that the new sponsors are a sure sign that the 20th anniversary show will be as successful as ever.

“We are delighted to have so many new sponsors and association partners on board and we know these partners will help keep AIME fresh and exciting,” she said.


The addition of new association sponsors will also add a boost to AIME’s Education Program.

“We are asking our existing and new association partners to contribute to our refreshed Education Program which will assist us in delivering relevant and interesting content that addresses the current challenges and issues facing the meetings and incentives industry,” said Ms de Swart.

AIME 2012 is also shaking things up on the show floor with a new Association Lounge for association members to use for meetings, as well as an additional Globe restaurant, sponsored by Singapore Tourism, SingaporeXpress, which will offer quick and delicious Singaporean-style meals.  In addition, the Globe Restaurant and Bar, sponsored by South African Tourism, will offer a variety of options to entertain clients.

Other new initiatives include two new Pre Touring options that give Hosted Buyers the chance to experience Melbourne and regional Victoria first hand.

The new Hume City Council full-day tour gives Hosted Buyers the opportunity to sample wines and experience the beauty of the region, while the new, half-day Melbourne Coffee Tour introduces buyers to cosmopolitan Melbourne.
AIME’s exceptional networking opportunities are always a huge draw card for many attendees and Ms de Swart reveals that the social side of AIME will be bigger than ever in 2012.

“It’s AIME’s 20th birthday, so of course this year’s networking functions will be second to none. From our Welcome Reception to a new, Tuesday night event – we want everyone who attends to meet fantastic people and have a memorable time,” Ms de Swart said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by RTE, will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia.