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Advantage Focus Partnership selects Amadeus

Advantage Focus Partnership selects Amadeus

Following an extensive review of their IT requirements, Advantage Focus Partnership has selected Amadeus as their preferred technology partner until 2019. 

The announcement is an extension of the Focus Partnership’s existing relationship, having worked with Amadeus on a preferred partner status since 2013.

The Focus Partnership Review was conducted by a cross section of their membership who, ratified by the Focus Tech Panel, voted overwhelmingly to continue working with Amadeus.

In addition to providing a robust and future-proof content marketplace, the panel were reassured that Amadeus’ vision reflected those of its members in improving the business traveller experience of tomorrow.

Head of Focus Operations, Steve Murray, added: “The Focus Partnership congratulates Amadeus on their re-appointment which further strengthens our technology partner relationship.”


Access to superior mobile solutions, online booking tools and traveller tracking capabilities were important factors too.

“The Advantage Focus Partnership is the UK’s largest and most diverse independent travel agency group, and Amadeus is thrilled to have been chosen to provide its members with best-in-class travel technology. 

“We are especially proud of the open dialogue that has developed between the two organisations, which is centred on delivering a better travel experience to Advantage Focus Partnership TMC customers.

“Change within the industry is happening at an incredible pace, however Amadeus’ leading investment in new technologies beyond the GDS, as well as our commitment to delivering what UK customers need, will ensure we play a vital role in fuelling Advantage Focus Partnership’s ongoing success,” commented Amadeus head of sales, Liz Emmott.