In the celebration of its 80th anniversary, which had one of the highlights at TAP's stand at BTL, in Lisbon, the airline announced the new edition of the Local Stars program. Six talents of Portuguese gastronomy take part in this project, three women and three men. Each Chef will create two complete menus and each of these menus will be served for two months departing from Lisbon, in Business class, on long-haul flights. The first proposal will be signed by Chef Ana Moura, who TAP transports from the Alentejo Coast to the world and will be on board next April.

Mabrian, the global travel intelligence platform, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council (WTTC)—the largest privately held tourism entity worldwide—to provide industry-led and reliable data-driven insights that support the sustainable growth of the travel industry as Knowledge Partner.

PARKROYAL Parramatta is proud to unveil the extensive refurbishment of two thirds of its rooms, cementing itself as Western Sydney’s premier hotel destination at a time when the region is poised for unprecedented growth. The hotel embraces the brand’s commitment to creating genuine, social-led connections with its neighbourhood, ensuring every guest experiences the true essence of Western Sydney.

Rotana are glad to announce the signing of a franchise agreement with Nubia Sharm for Touristic Projects for the rebranding and expansion of Sea Beach Hotel, Edge in Egypt. The agreement forms part of Rotana’s ambitious goal to launch 30 Edge by Rotana properties by 2027. Launched in 2023, the brand is a collection of independent properties that retain their unique identity while leveraging Rotana’s extensive network, advanced systems, and world-class hospitality standards.

IHG Academy, a world class hospitality education and training programme, is proud to announce its partnership with the Queen Rania Foundation (QRF) and Edraak, a pioneering massive open online course (MOOC) platform, to launch a new Arabic-language course titled "Careers in Hospitality." This initiative aims to provide aspiring hospitality professionals in Jordan with a comprehensive understanding of the diverse and dynamic world of hospitality careers.

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury.