ParStream and bd4travel partner to revolutionize Analytics for the Travel & Tourism Industry
ParStream, the leading platform for real-time Big Data analytics, today announced a partnership with bd4travel, a newly-formed technology company, offering a data management platform for travel & tourism, run by industry experts Andrew Owen-Jones, Melanie Sickenberger and Ibrahim Husseini. The partnership, the first of its kind in the industry, brings together Big Data technology, tourism specific solutions, and deep travel know-how. Also included is an agreement for bd4travel to resell the ParStream analytics platform.
Together, bd4travel and ParStream will empower companies such as tour operators, online travel portals, hotels, airlines, and others to analyze complex travel data such as offers, customer search behavior, trends in real-time, while at the same time, improving customer conversion rates, campaign performance, price optimization and yield management.
“The travel industry is aware that it relies on Big Data to improve customer conversion rates and to promote relevant offers, but the lack of real-time analytics hinders relationships between travel companies and their customers,“ said Andrew Owen-Jones, Co-Founder, bd4travel GmbH. “bd4travel was created to enable deeper and more reliable insights into these businesses to serve their own customers better. After careful consideration of multiple big data analytic solutions, only ParStream’s real-time fast data platform was capable of delivering insights fast enough to operate in this highly dynamic market.”
“ParStream owes its genesis to the travel industry, ParStream’s technology was originally created to reduce search response times across several billion travel offers. Partnering with bd4travel will enable us to offer targeted real-time solutions to companies in the Travel & Tourism space,” said Michael Hummel, CEO, ParStream, Inc. “It is a fantastic opportunity for us because bd4travel is the clear thought leader in this area of Big Data for Travel.”
ParStream was named the number 1 Big Data start-up to watch by CIO.com in July 2013 on account of its innovative, patent pending technology that transforms Big Data into Fast data – real-time analytics at sub-second response times.