A Watch Born from the Heartbeat of Global Nightlife

For those who seek more than just destinations—who chase experiences, energy, and the thrill of the unknown—the M.A.D.2 by Eric Giroud is your next adventure. Inspired by the electrifying club scenes of the 1990s, where music, movement, and late-night journeys shaped culture, this timepiece is a tribute to the spirit of travel, discovery, and unforgettable nights that turn into mornings.

Whether it’s the neon-lit streets of Tokyo, the underground clubs of Berlin, or the legendary nights at Lausanne’s Dolce Vita and MAD clubs, the M.A.D.2 is a wrist-bound passport to those who live to explore. Designed by master watchmaker Eric Giroud, in collaboration with MB&F founder Maximilian Büsser, this edition continues the legacy of the wildly sought-after M.A.D.1, but with a new twist—one that speaks to globetrotters, adventurers, and lovers of vibrant nightlife.

Travel Back in Time: A Watch Inspired by the World’s Nightlife Capitals

The design of the M.A.D.2 is a direct nod to the international clubbing era of the 1990s, where DJs and dancers alike defined an entire movement. The raised central subdials, resembling DJ turntables, spin over a textured dial that mimics vinyl records—bringing to life the hypnotic rhythm of the past. The luminous stroboscopic elements are inspired by the iconic Technics SL-1200 turntable, making this not just a watch, but a time-traveling experience for those who appreciate both design and movement.

This is a watch for the traveler who doesn’t just visit a place but immerses themselves in it. Whether it’s the sunset rooftops of Ibiza, the pulsating beats of New York’s underground clubs, or the immersive festival scenes in Brazil, the M.A.D.2 carries the energy of global nightlife with every flick of the wrist.

A Limited Edition for Those Who Chase the Extraordinary

The M.A.D.2 is released in two editions:
• Orange Edition – Reserved exclusively for “The Tribe” and close Friends of MB&F.
• Green Edition – Available to the public via a raffle system, ensuring accessibility for passionate collectors.

With its 42mm stainless steel case, almond-like ergonomic design, and Swiss-made La Joux-Perret movement, this watch is both a piece of mechanical artistry and a statement of individuality. The bi-directional jumping hour complication adds an element of surprise—revealing a new secret as time unfolds, much like the unexpected experiences of travel itself.

As a tribute to its club culture roots, legendary DJ Mandrax (Stephan Kohler), a long-time friend of Eric Giroud, has composed a special soundtrack for the launch—ensuring the M.A.D.2 doesn’t just mark time but pulses with it.

More Than a Watch—A Passport to M.A.D.ness

Like an unforgettable trip, the M.A.D.2 is more than just an object—it’s an experience. Whether you’re a watch collector, a traveler seeking your next adventure, or someone who appreciates bold design, this timepiece invites you to embrace the unexpected and move to your own rhythm.

Are you ready to embark on the next journey? The M.A.D.2 awaits.

To register for the raffle (which will open on April 1st):
http://www.mbandf.com/madeditions-raffle