Guy Blaskey, the serial entrepreneur known for his knack for innovation, has launched Detrash, a bold micro watch brand that redefines the meaning of luxury. This isn’t just another watch collection—Detrash is a statement, a mission, and a call to action. With its inaugural lineup of five striking designs, Detrash is turning discarded materials into desirable, functional art, proving that sustainability and style can coexist seamlessly.

Turning Trash into Treasure
Detrash’s watches are crafted from 80% recycled steel, paired with ocean-plastic straps, creating a product that’s as ethical as it is elegant. Powered by the highly respected Seiko NH35 automatic movement, these timepieces boast 200m water resistance and sapphire crystal durability, making them both reliable and eco-conscious.

Founder Guy Blaskey explains the vision behind the brand:
“We’re all great at recycling now, but if we don’t start making products and valuing ‘from recycled,’ what’s the point? At Detrash, we aim to ‘Make Trash Desirable,’ encouraging more recycling while preserving the planet’s resources.”

A Commitment to Planetary Causes
Detrash is one of the first European watch brands to join 1% For The Planet, an initiative spearheaded by Patagonia founder Yvon Chouinard. This means at least 1% of Detrash’s turnover will go toward environmental causes, with plans to exceed this benchmark. This commitment underscores Detrash’s ethos: luxury products with a purpose.

Rethinking the Watch Industry
Blaskey’s journey into watches began after selling his first venture, Pooch and Mutt, in 2023. He was struck by the lack of ethical initiatives in the watch industry, a stark contrast to other sectors embracing sustainability.
“Unlike FMCG, where brands are pivoting to do good, the watch world feels stagnant. This is a massive shame, but together, we can fix this,” Blaskey remarks.

The Collection: Where Innovation Meets Iconic Design

Detrash’s debut collection features five captivating designs:

• Gotham’s Vigilante – A bold design for those who thrive in the shadows.
• Likemania – A playful nod to the digital age.
• Midnight Sky – Sleek, mysterious, and timeless.
• Player One – A tribute to gamers and risk-takers.
• Poison Ivy – Inspired by nature’s wild side.

Each watch is individually numbered and available in limited batches, priced at £380. Buy yours here https://detrash.com

Order Now
Detrash watches are available now at www.detrash.com With every purchase, you’re not just buying a watch—you’re joining a movement to redefine luxury and sustainability.

Follow the journey on Instagram: @detrash.watch

Final Thoughts
Guy Blaskey’s Detrash isn’t just a watch brand; it’s a game-changer. With its blend of sustainability, craftsmanship, and bold design, Detrash is leading the charge in an industry ripe for transformation. Now’s the time to invest in a timepiece that’s not only stunning but also makes a difference.