DFDS - Sailing for all in 2025 and beyond

Their story began with Danish financier Carl Frederik Tietgen and his merger of three Danish shipping companies to form DFDS. This was when ships were steam-powered, navigation was by maps, stars and primitive compasses, and when very few people travelled for pleasure.
So much has changed! Yet all the while, DFDS’s growth, success and longevity has been built on embracing technological advance, being adaptable and pragmatic, and continuously identifying ways to do things better.
Perhaps crucially, it’s also due to an understanding and appreciation of people – as partners, colleagues and fellow travellers.
In the bustling world of maritime transport, DFDS stands out as a stalwart in ferry services, known for its extensive network and commitment to sustainability. As we reflect on DFDS’s journey through 2024, it becomes evident that the company has not only weathered the challenges of the times but has also set ambitious plans for the future.
Throughout 2024, DFDS has achieved significant milestones across various fronts:
DFDS has been named World’s Leading Ferry Operator 2024,’ marking its 14th consecutive victory at this prestigious event, which honours excellence in the travel, tourism, and hospitality sectors.
This award, decided by votes from passengers and industry professionals, highlights DFDS’s steadfast dedication to superior service, reliability, and passenger satisfaction.
“Receiving this award for the 14th time shows once again the excellent customer service we have at DFDS. From the first interaction with our customers online until the step off our vessels, they are met with professionalism and the highest standard of service. From the staff onboard our vessels, to our customer service and marketing teams, this recognition shows what an excellent job they do for our passengers. I want to thank the entire team who go above and beyond to serve our customers and everyone who voted for us,” says Anders Refsgaard, VP & Head of Ferry Commercial.
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Graham E. Cooke, Founder, World Travel Awards, offers his congratulations to DFDS for being named the ‘World’s Leading Ferry Operator 2024’. He says:
“This remarkable achievement underscores DFDS’s commitment to setting new standards in the global ferry sector. DFDS’s focus on delivering seamless travel experiences is unmatched. The dedication of the entire DFDS team is inspiring.”
The award follows a successful with year with DFDS winning in all categories where DFDS was represented, including:
Europe’s Leading Ferry Operator 2024
World’s Leading Ferry Operator 2024
Europe’s Leading Ferry Operator Website 2024
World’s Leading Ferry Operator Website 2024
Expansion of Routes and Services: DFDS expanded its ferry routes, connecting more regions across Europe and beyond. This expansion not only catered to increased demand but also reinforced DFDS’s position as a leading global ferry operator.
Commitment to Sustainability: Sustainability remained at the core of DFDS’s operations. The company continued its efforts to reduce carbon emissions, invest in cleaner technologies, and implement eco-friendly practices across its fleet and operations.
Technological Advancements: Embracing digital transformation, DFDS enhanced its customer experience through innovative digital platforms. This included improved booking systems, onboard amenities, and digital customer service solutions, making travel smoother and more convenient for passengers.
Resilience in Challenging Times: Despite global uncertainties, DFDS demonstrated resilience and adaptability. The company navigated logistical challenges effectively, ensuring minimal disruptions to its services while prioritizing customer safety and satisfaction.
Looking forward, DFDS has ambitious plans set for 2025 and beyond:
Further Expansion: The company aims to continue expanding its network of ferry routes, exploring new markets and enhancing connectivity across Europe and other regions. This expansion includes both passenger and freight services, catering to diverse customer needs.
Sustainability Initiatives: DFDS plans to intensify its efforts towards sustainability. This includes investing in more fuel-efficient vessels, exploring alternative fuels, and reducing single-use plastics onboard, contributing to its long-term environmental goals.
Net-zero by 2050:
They have the ambition to decarbonise their operations as soon as it is feasibly possible. To ensure they reach this goal, they have set minimum targets for decarbonisation of their vessel operations, road and land transport, and their warehousing.
For vessel operation: they will reduce Tank-to-Wake CO2 emissions intensity by 45% by 2030 and be net-zero by 2050.
For road and land transport and warehousing: they will reduce Well-to-Wheel CO2e emissions intensity by 75% by 2030 and be net-zero by 2050.
Digital Innovation: Building on its success in digital transformation, DFDS plans to introduce more advanced technologies. This includes enhanced onboard connectivity, personalized customer experiences through data analytics, and integrating smart technologies for operational efficiency.
Community Engagement: DFDS remains committed to supporting local communities and promoting responsible tourism practices. Initiatives may include partnerships with local organizations, educational programs on maritime conservation, and cultural exchange opportunities onboard.
As DFDS sails into 2025, the company stands poised to uphold its legacy of excellence in maritime transportation while embracing innovation and sustainability. With a strong foundation of past achievements and a clear vision for the future, DFDS continues to set benchmarks in the ferry industry, shaping the way forward for global maritime transport.
Finally I will leave it to their CEO to sum up their ambitions :
“The world is becoming increasingly complex and dynamic, but our strategy is clear. Building on our rich history, we aim to unlock greater value from our expanded ferry and logistics network through organic growth. As we journey towards 2030, we’ll focus on increasing profitability, fostering simplicity, embracing digital, prioritising sustainability, and continuing to build DFDS as a great place to work. We know that we can make an impact in the communities and markets we serve, and with the role we play in the world. Together, we will move towards a more sustainable future.”
Torben Carlsen, President and CEO