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Chihuahua, Mexico establishes tourist representation in the UK and Germany.

Chihuahua, Mexico establishes tourist representation in the UK and Germany.

The state of Chihuahua is proud to announce the establishment of dedicated tourist representation in the United Kingdom and Germany. This strategic move aims to enhance the state’s visibility as a premier travel destination and to promote its rich cultural heritage, stunning natural landscapes, and vibrant local communities to European travellers.

To spearhead this initiative, Chihuahua has partnered with London-based Metonymie, a communications and tourism marketing agency specialising in promoting Mexican tourist destinations. Metonymie will leverage its solid experience and network to position Chihuahua as a top choice for European travellers seeking unique and memorable experiences.

Julio Chávez, Director of the Chihuahua Tourism Board expressed enthusiasm about this new development: ““Chihuahua offers a unique blend of adventure, history, and culture that we are excited to share with the world. Strengthening our visibility in the UK and Germany allows us to directly engage with the Tourism trade and potential visitors and showcase the diverse experiences our state has to offer.”“

Enhancing International Tourism
The new representation will serve as an essential hub for marketing and promotional activities, including:

Travel Trade Engagement: Building strong relationships with travel agents, tour operators, and other key stakeholders in the German and British travel industry.
Product Development: Assisting tour operators to develop and revamp their tailored travel packages to integrate Chihuahua’s distinctive and unique set of products.
Media and Public Relations: Generating positive media coverage and social media engagement to raise awareness and interest in Chihuahua as a must-visit destination.

Cultural Showcases: Creating events and exhibitions that highlight Chihuahua’s unique traditions, cuisine, music, and arts.

A Destination Like No Other
Chihuahua is renowned for its breathtaking landscapes, including the majestic Copper Canyon, which is larger and deeper than the Grand Canyon. Visitors can also explore the rich history of the region, from ancient indigenous cultures to the colonial architecture of its cities. The state’s diverse attractions offer something for every traveller, whether it’s thrilling outdoor adventures, serene nature escapes, or immersive cultural experiences.