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BTN exclusive Interview with Adam Tuttle, Co-Founder and CEO of Yipy

BTN exclusive Interview with Adam Tuttle, Co-Founder and CEO of Yipy

The Leading Hotels of the World (LHW), the global collection of more than 400 independent luxury hotels across 80 countries, has selected Yipy, creator of the industry’s first Hospitality Standards Management System, as a preferred provider through its Leading Strategic Sourcing (LSS) program.

The announcement marks a step toward modernizing how independent luxury hotels manage and measure service standards. Through the LSS program, which connects LHW’s global network of member hotels with pre-vetted partners offering innovative technology and operational solutions, Yipy’s platform is now available to help properties strengthen service consistency while maintaining the individuality that defines the LHW collection.

While many hotel technology solutions focus on guest data and revenue, Yipy fills a less-addressed gap: helping hotels operationalize service excellence by defining, training, and tracking how standards are delivered across every property and team. The platform brings structure, visibility, and accountability to the daily actions that define five-star service.

For General Managers and department heads, Yipy acts as a practical guide for how excellence is performed and maintained each day. It helps teams reach proficiency faster, gives managers visibility into performance across departments, and turns quality checks into opportunities for coaching and improvement. The result is stronger alignment, reduced training time, and measurable gains in guest satisfaction and brand scores.

The Leading Strategic Sourcing (LSS) program was developed by LHW in partnership with DayBlink GPO to connect member hotels with partners that drive measurable value in operations, technology, and guest experience. Yipy’s inclusion highlights a growing demand for solutions that make excellence measurable and repeatable across independent hotels worldwide.

Adam Tuttle, Co-Founder and CEO of Yipy, said: “Service excellence has always defined great hospitality, but maintaining it across dozens of teams and departments has never been more complex. The Leading Hotels of the World has built its reputation on individuality and high-touch service. By bringing Yipy to its members, LHW is helping hotels turn those values into a daily, data-informed practice of excellence.”

Michael Lederman, Vice President of Information Technology at The Leading Hotels of the World, said: “Our mission is to give independent hoteliers the tools to deliver world-class experiences while staying true to who they are. Yipy helps our members create consistency without conformity. It empowers managers and teams to deliver exceptional service every day, in a way that feels authentic to their property and brand.

BTN caught up with Adam and posed the following questions to him:

1: What does Yipy’s selection as a preferred provider through LHW’s Leading Strategic Sourcing program signal about how independent luxury hotels are rethinking service excellence today?

I think it actually says a lot! LHW is known for excellence, and these hotels often define luxury and are in their own right, iconic. What their selection of Yipy does is tt says the quiet part out loud: even the best hotels in the world are tired of chasing consistency without the tools to deliver it. These are not failing properties. These are properties at the top of their game. But even they know that binders, PDFs, and “talk to (insert trainer’s name here) does not scale. Especially not with today’s labor turnover and guest expectations. Being selected by LHW confirms what we’ve seen for years: service excellence is no longer just about training, it’s about execution - daily. Yipy makes it easy, possible, and visible across shifts, teams, individuals, and assets.

2: Many hotel technologies focus on revenue or guest data. Why has operationalizing service standards remained such a challenge, and how does Yipy approach this differently?

Most hotel tech around standards or compliance only measures. It doesn’t change anything. You can track bookings, survey guests, and build dashboards. But when it comes to actually improving how teams show up on the floor? Most systems go silent. The real challenge isn’t knowing what great looks like. It’s getting people to do it consistently, shift after shift.
As a hotelier, I lived that pain. Day in and day out, I felt the absence of a system that could actually support execution while trying to deliver excellence. That’s why we built Yipy. It’s not just a dashboard. It’s not another checklist. It’s a system that makes standards tangible and alive—not something you just read about. Right in the shift. On the floor. With real-time feedback. That’s what drives change. Not PDFs. Not binders. A daily rhythm that makes standards live.

3: How do you balance the need for consistency across teams and departments while preserving the individuality that defines Leading Hotels of the World properties?

We say this a lot: consistency enables individuality. And Competence builds confidence. When expectations are clear and reinforced, people don’t have to guess. And when they’re not guessing, they have the headspace to actually personalize—to bring the magic that makes these hotels world-class. What kills individuality isn’t structure, it’s inconsistency or the lack of direction. Independence can really only shine when structure is given; otherwise, it’s just chaos. Structure gives teams the confidence to deliver their best. It’s not a script. It’s a foundation. And when every team member knows what “great” looks like, they unlock all the moments that can’t be taught, only trusted. That’s where real hospitality lives!

4. Following Yipy’s recent $1M funding round, what are your top priorities for scaling the platform and delivering value to luxury hotel groups globally?

We raised on a simple goal: make sure hotels don’t just buy Yipy, but that they actually use it and improve their operations as a result. You can digitize chaos, but it’s still chaos. That’s why we’re doubling down on helping hotels embed the execution loop: define, distribute, do, diagnose, and develop.

That means more support for onboarding. More tools for multi-property visibility. More coaching insights to help leaders give feedback same-shift, not same-quarter. But not to grow fast for fast’s sake. We’re growing to make sure hotels get real behavior change and access to a system that will change the way business is done in hospitality.

5: Looking ahead, how do you see data, AI, and real-time performance insight reshaping the way five-star service is trained, measured, and delivered over the next few years?

It’s going to change everything. But not because of AI. Because of what AI enables. The best leaders already know who needs coaching. The challenge is time. The challenge is visibility. That’s where AI comes in, surfacing patterns, flagging gaps, and suggesting focus areas. But the job of leading? That stays human. The real shift is this: we’ll move from training as an event to development as a rhythm. Same shift. Real feedback. No more waiting until the next inspection to find out something’s off. The hotels that win won’t be the ones that automate the most. They’ll be the ones that use tech to reinforce the right behaviors, so performance compounds, not resets. Also, as we look to the future of agentic bookings, we know how important the CRM will be, but standards are going to be the piece that puts properties ahead in terms of really allowing guests the insights they need to search and book properties for things that matter to them beyond just the rate and location. Hotels that don’t have their standards in a system like Yipy will be scrambling out of their binders and PDF’s to catch up with those that do.

Learn more at www.yipy.io.