ITB Berlin | 3–5 March 2026

Overview
Breaking Travel News (BTN) invites senior leaders from across the global travel and tourism ecosystem to participate in short, high-impact video interviews during ITB Berlin 2026, taking place from 3–5 March in Berlin.

As the world’s leading travel trade show returns, BTN will be on the ground capturing executive insight on strategy, innovation, artificial intelligence, sustainability, and the future direction of global tourism. These concise interviews provide organisations with a powerful platform to share their message from ITB with a worldwide professional audience.

World Travel Awards (WTA) Nominees and Winners will be given priority access to interview slots, reflecting their leadership and recognised excellence within the global travel and tourism industry.

About Breaking Travel News
Founded in 1997, with offices in Dubai and London, Breaking Travel News is a trusted, digital-first news platform serving travel professionals worldwide. BTN delivers breaking news, executive interviews, and strategic analysis across aviation, hospitality, tourism, and travel technology.

- Number one on Google and ChatGPT for “travel news”
- 608K+ monthly travel professional visitors
- 3.2m monthly page views
- 149K newsletter subscribers
- 145K+ social media followers
- Readership in 150+ countries

For more than two decades, BTN has worked closely with leading destinations, travel brands, and global institutions to ensure visibility for industry leaders at the world’s most important travel events.

Purpose & Audience
This call for interviews is intended for Communications, PR, Corporate Affairs, and Marketing teams representing destinations, tourism boards, airlines, hotel groups, cruise lines, travel technology companies, investors, and industry organisations attending ITB Berlin.

The interviews offer a timely opportunity to amplify leadership perspectives from Berlin to a global audience of travel professionals, decision-makers, and policymakers.

Interview Format
- Participants: CEOs, Ministers, Presidents, Founders, or senior executives
- Duration: Approximately 5–7 minutes
- Location: On-site at ITB Berlin
- Intro: Name, role, and organisation

Distribution:
- BreakingTravelNews.com
- YouTube
- LinkedIn
- X
- Facebook
- Instagram

Reach: Millions of travel professionals worldwide
Optional: Longer-form interviews available on request

Suggested Interview Themes
Each interview is built around one core theme, tailored to the organisation and its priorities.
- Global Strategy & Industry Transformation
- How do you see global tourism evolving as the industry adapts to economic shifts, new traveller behaviours, and long-term structural change?
- AI, Innovation & the Future of Travel
- How is your organisation using artificial intelligence and digital innovation to improve decision-making, efficiency, and customer experience?
- Sustainability, Regeneration & Climate Resilience
- How are sustainability and regenerative principles being embedded into your business or destination strategy in a meaningful and measurable way?
- Investment, Growth & Market Opportunity
- Where do you see the strongest opportunities for growth, investment, and partnership as global travel flows continue to rebalance?
- Policy, Collaboration & Industry Alignment
- How important is collaboration between governments, destinations, and the private sector in building a more resilient and inclusive tourism ecosystem?
- Leadership Message from ITB Berlin
- What single message would you like to share with the global travel community from ITB Berlin this year?

Interviewer(s)

Justin Cooke
Editor in Chief, Breaking Travel News
Justin has spent more than three decades covering global travel and tourism, interviewing ministers, CEOs, and industry leaders shaping the future of the sector. He is also Vice President of the World Sustainable Travel & Hospitality Awards and regularly moderates senior-level discussions across Europe, the Middle East, and beyond.

Sapphire Goss
Senior Correspondent, Breaking Travel News
Sapphire Goss is a senior correspondent at Breaking Travel News with a strong focus on destination strategy, sustainability, innovation, and the evolving role of tourism in global culture and society. She regularly interviews senior leaders from across the travel and hospitality sector, bringing a sharp, thoughtful perspective and an engaging on-camera presence. Sapphire is known for translating complex industry themes into clear, compelling conversations that resonate with a global professional audience.

Book an Interview

Interview slots are limited and allocated on a first-come basis.

To request or schedule an interview during ITB Berlin 2026, please book directly via Calendly:

Schedule your interview
https://calendly.com/sid-thaker-worldig/itb-berlin-2026

For further information or special requests, please contact:

Email: .(JavaScript must be enabled to view this email address)

Editorial Notice
Please note that while Breaking Travel News welcomes interview requests, submission or scheduling of an interview does not guarantee publication. All interviews are conducted and published at the sole editorial discretion of Breaking Travel News, in line with editorial priorities, relevance, and available coverage