The World Travel Monitor® Forum – now more commonly known as the Pisa Forum – is organized annually by IPK International and attracts more than 55 participants from around the world.

The primary objective of the meeting is to analyze the state of the travel industry in the current year (2010) – identifying important demand trends in key and emerging source markets, new growth segments and markets, the impact of various types of travel risks and how to get them under control – and assess prospects for the coming year (2011).

All authorities on world tourism, the attending participants are heads of marketing and research departments for international tourism bodies such as the World Tourism Organization (UNWTO) as well as national tourism organizations mainly from all over Europe but also from destinations much further afield such as Brazil, Canada, Thailand and China, regional tourism associations (Flanders, the Austrian and Italian Tyrol, etc.), research institutes and private companies in travel, tourism and related sectors.