WINTERopening in Vienna is the event for winter sports and winter holidays. Companies and manufacturers present the latest equipment and products for the upcoming winter sports season as well as trends in sportswear and accessories. In addition, numerous resorts and destinations present their latest travel offers for the next winter vacation whilst restaurants enlighten with regional culinary delights.

The objectives of the event are to entice the 2.5 million living in and around Vienna into taking winter holidays, to activate winter sport returners, to motivate the 50 plus and to pitch winter sports to children and young people of the city. Next to the exhibition there are plenty of cool action areas where visitors can test and try out winter sports.