While the attraction of in-person events remains strong, don’t underestimate the opportunity to connect your members, expand audiences and extend the conversation with quality content in a virtual event.

In this session, the presenters will discuss two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event. Whether as a replacement for or a means to enrich a physical event, virtual conferences still can deliver powerful results.