Over the last two years the Tourism Symposium has established itself as the foremost UK-based cross-sectoral event for tourism professionals and also those involved in related sectors such as arts, culture, heritage, transport, business travel and hospitality. The theme this year is ‘The Business of Tourism: What are the new drivers for tourism today?’ How do you influence the selection of your destination over all the others, whether for business or leisure visits, for conferences, festivals and major events, film and TV locations? Are we making enough of the many different opportunities that exist to attract visitors and inward investments? And are we ignoring emerging trends and growing demand for holidays centered around, for example, wellness, volunteering, natural events, and learning experiences?