As countries lock down travel globally to contain the Covid-19 crisis, online travel companies have experienced a confluence of unthinkable customer service demands, remote teams, and evaporation of the market. The online travel sector has had to react quickly to not only manage customers, but also navigate the relationships of their many partners in a layered supplier ecosystem. Despite the hurdles of this crisis-response, online travel agencies also have the ability to instill confidence in the market to foster manageable, long-term recovery once travel returns.