As travelers return in full-force, the already highly-competitive online travel market is seeing the lines continue to blur as travelers seek trusted booking options and brands broaden their marketplaces. With all eyes on Airbnb as a newly-minted public company, metasearch companies acting like online travel agencies, airlines launching lifestyle booking platforms, and online travel agencies are resetting strategies to emerge even stronger post-crisis, the coming year will see no shortage of headlines and shifts in online travel.