Sichuan International Tourism Expo is a brand of tourism exhibition built up by Sichuan Province, being one of the three major professional expositions of the province, together with “Science Expo” and “Wine Expo”. It is also a major annual tourist pageant for Sichuan to expand its opening to the world. Since 2014, it has been held successfully for four sessions. This expo centers on exhibition, trade, forum, and integrate tourism resources, products, market, information and tourist resources, aiming to build a promotion platform for trade and negotiation, exchange and cooperation to domestic and foreign travel enterprises.