Held annually in Shanghai, Shanghai World Travel Fair (SWTF) is an outbound B2B & B2C travel show and one of the largest China international tourism marketplaces. More than 750 exhibitors, 13,000 trade visitors and around 50,000 public visitors gather together during the show to access a big data sharing platform, hold one on one meetings and stay up to date with the latest trends of the tourism industry in China.