SATTE recognizes that India is one of the most robust markets for travel and tourism in the world. The annual showcase of the composite product has repositioned itself to focus on the power of Indian travel. Primarily for domestic, within India, a country of over 1 billion people, and a growing middle class, of the size of USA, where each one of this middle class has become a potential traveler. India’s domestic movements are estimated at 600 million annually and domestic air movements at 43.84 million in 2009, set to grow at over four - five million yearly, to cross 50 million next year.

This same domestic market is a huge captive market for regional travel around India, in south asia, the middle east and the Far-East. In fact, Indian travelers are among the top generators for all receiving countries within the region. Hong Kong , Malaysia, Singapore, Thailand, Sri Lanka, Dubai, are most active in the Indian market, to lure and ensure a greater share of the Indian outbound.

The creamy layer is the Indian Inbound. A modest 5 million visitors come to India annually. This number is small, considering India’s size and variety of attractions. But with the governments new emphasis on improving infrastructures, comprising airports and highways, and most of all, improving year round connectivity with the rest of the world, we expect inbound members to grow, in the coming years.

Appropriately, SATTE has repositioned itself, in keeping with the dimensions of the overall Indian travel and tourism Industry. Each segment is being promoted, commensurate with the stability, reliability and growth potential, in terms of numbers and opportunity.