The Philippine Travel Exchange (PHITEX) stands as the country’s foremost government-organized travel trade event, with a legacy dating back to its establishment in 1996. The event attracts esteemed qualified buyers from around the globe, affording them the opportunity to engage in meaningful table-top business appointments with distinguished Philippine sellers. Moreover, it enables participants to experience the allure of various Philippine tourism destinations through post-event tours, all with the overarching goal of bolstering tourist arrivals in our beloved nation.