Cultural heritage and tourism are keenly intertwined. A local cultural experience is sought after by many travellers, and destinations around the world that are wise to recognise the tourism dollars can yield for their economy.

Heritage tourism, when it works, can be win-win for all. For travellers, it’s a chance to learn and experience the world from a different perspective; for destinations, tourism interest and dollars can help to preserve important history, both built and living; and for governments, there’s economic and political capital in the soft power of cultural tourism.

This panel will discuss best practices in cultural heritage tourism, with private and public sector speakers. Panellists will explore how communities and destinations can better harness tourism to show the world what makes them unique, and in the process, make revenue to preserve significant buildings, traditions and skills for generations to come.