The event comprises of a one-day travel trade mart and one-day conference, along with sightseeing tours and hosted social functions to facilitate networking and relationship building. Recent events have been held in Rishikesh, Uttarakhand, India; Al Ain, Abu Dhabi, UAE; Chiang Rai, Thailand; Luoyang, China; and Thimphu, Bhutan. The event’s choice of host destination reflects the growing importance of dispersing tourists to emerging destinations.