Welcome to Europe’s number one place for the latest trends and news in Revenue Optimisation, Digital Marketing and Distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimisation efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.