The Revenue Optimization Conference for the Asia Pacific region is held in Singapore every year. The format is a full-day conference on day 1, followed by the HSMAI Academy on day 2. Attendees at this event are responsible for leading revenue optimization and pricing for hotel brands, management companies, ownership groups, hotels, and resorts. HSMAI ROC Asia Pacific will draw more than 150 attendees representing 30 hotel brands. All conference programs are organized by HSMAI Asia Pacific’s Revenue and Digital Advisory Boards. The one-day program includes scheduled networking time in the Partner Showcase.