For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with more than 650 key stakeholders coming together to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.